Play by Play While You Pee - Advertising Age - MediaWorks Idea of the Week

Play by Play While You Pee - Advertising Age - MediaWorks Idea of the Week

For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

Canadian sports radio station AM640 wanted to promote its live commentary of ice hockey games. To show fans how exciting audio can be, it installed a poster over a urinal that provides commentary of the person doing their business.

The radio station targeted a toilet it knew would be full of ice hockey fans -- the one at Air Canada Bowl. When a fan approached, an excitable commentary lifted from an ice hockey game -- but one equally applicable to taking a pee -- began to play. Lines such as "He's approaching the bowl" played in an audio clip culminating with an ecstatic cry of satisfaction from the commentator.

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